Founder · Builder · Speaker

Three businesses. One through-line.

Each one built for a different market. Services. Software. AI-era operations. All built with the same instinct for leverage.

I do not just consult on this work. I do it inside my own businesses, and have done for over a decade.

Below are the three companies I have co-founded so far, in the order they happened. Each one has its own deeper page if you want the full story. This page is the short version.

UK Roller Shutters

Founded 2013 · Service business · West Midlands · ukrollershutters.com

In October 2013, I co-founded UK Roller Shutters, a service company supplying and installing roller shutters, fire shutters, steel doors and security grilles. We built the digital side from scratch. In just over three years we took the business to nearly £2.5 million in annual turnover, almost all from digital channels. The client list grew to include the Ministry of Defence, The Gherkin, Tesla, Top Gear and Iceland.

It is the business that taught me what most operators have to learn the hard way. How to do real work, with real customers, with real money on the line.

Read the UK Roller Shutters story

Snippet Digital

Founded 2020 · SEO agency · London, remote-first · snippet.digital

In August 2020, my friend Suganthan Mohanadasan and I co-founded Snippet Digital. The pitch was unfashionable at the time. A tight, technical-led SEO agency that built its own tools, ran lean, and worked with brands that wanted a strategic partner, not a content factory.

Five years on, Snippet works with the likes of Forbes, Sprout Social and DataCamp. We hit seven figures. We were among the first in the world to pioneer Search Journey Optimisation, optimising not just for Google but for every surface your customer might use. Today the agency runs on a much leaner team than this work would normally need, using an agentic operating system we built ourselves.

Read the Snippet Digital story

Keyword Insights

Founded 2021 · SaaS · Used by eBay and Shopify · keywordinsights.ai

In April 2021, Suganthan and I co-founded Keyword Insights, a SaaS that came out of Snippet's own internal tooling. It clusters thousands of keywords by SERP similarity, identifies search intent at scale, and generates content briefs automatically.

Today Keyword Insights is used by over a thousand SEO and content teams, from solo consultants to enterprise in-house teams, including eBay and Shopify. Bootstrapped, fully profitable, and growing. We ship new features almost every week.

Read the Keyword Insights story

The through-line

Three businesses, three completely different markets. Services. Agency. Software. The through-line across all of them is the same conviction. A small team with the right systems will out-execute a much larger team without them. That conviction is the work.

How I help operators do the same

What I have learned across these three businesses I now apply inside other people's companies. Three things I help operators do.

Bring AI into your business

The work I did inside Snippet, the agentic operating systems, the internal tools, the workflows that compress headcount, I now do inside other people's companies. Diagnose where AI can replace process. Build it. Ship it. Get more done with fewer people.

Build your AI moat

AI is coming for jobs, positions, and entire software categories. The businesses that survive will be the ones with a defensible position. Proprietary data. Owned distribution. Operational depth that does not commoditize. I help operators figure out what their moat is, and how to widen it before the market catches up.

Get found wherever your customers search

Your customers now find brands through Google, ChatGPT, Perplexity, TikTok, YouTube and Reddit. The strategy that worked in 2020 does not work in 2026. I help founders and growth leads build a search strategy that gets them found wherever the question is being asked.

Explore how to work with me

Want to know more?

If you want the deeper founder story, the talks, and the writing, the About page is the place.