Get more done with fewer people.
I help operators rebuild their businesses with AI. I have already done it inside my own. Yours is next.
AI transformation is not a slide deck. It is groundwork, judgement, and a willingness to ship.
I diagnose where agents and AI can replace process inside your business. Then my team and I build the systems that compress headcount, unlock new revenue lines, and put a moat around the things that cannot be commoditised.
We have already done this inside my own businesses. The agency I co-founded does the work of an agency many times its size on a fraction of the headcount. I now do the same work inside other people's companies.
How I think about this work
Two halves to it. Offense, and defense.
Bring AI into your business
Most agency, marketing, operations and content work can be replaced or augmented by agents. The job is figuring out which work, in what order, with what guardrails, and shipping the systems that do it.
When I rebuilt Snippet from the inside, I started with the workflows that ate the most time without compounding learning. Keyword research. Content briefs. Reporting. Outreach. Internal QA. Each one became an agentic workflow, owned by my team, supervised by a human, and shipping output at a pace that hiring could not match.
The result was a much smaller team than this work would normally need. New service lines launched in days, not quarters. A bottom line that no longer scales linearly with headcount.
Build your AI moat
The flip side is uncomfortable. AI is coming for jobs, positions, and entire software categories. Any business whose value is essentially commodity execution will get squeezed. The businesses that survive will be the ones with a defensible position. Proprietary data. Owned distribution. A brand that earns trust. An operational depth that does not commoditise.
Most operators have never been asked to think about their moat in these terms. I help them figure out what their moat is, and how to widen it before the market catches up.
Sometimes the moat is the data they already collect but do not exploit. Sometimes it is a workflow they have refined over years that no general-purpose AI can replicate. Sometimes it is a community, a distribution channel, or a brand.
The work is not glamorous. It is operational, strategic and specific. It does, however, decide which businesses are still around in five years.
What this looks like in practice
I have not just written about this work. I have shipped it.
Snippet's agentic operating system
The agency I co-founded, Snippet Digital, runs today on an agentic operating system we built ourselves. It handles the workflows that used to need three or four people each. New hires now plug into a system that already runs. Output goes up, headcount stays flat. Beyond internal operations, the same approach is how we have lifted client organic traffic by 490% in six months (AllClinicalTrials) and grown client visibility by over 1,000% in twelve (Universal Containers).
ThreadCraft
ThreadCraft is the internal Reddit marketing system I co-built with Suganthan. It turned a new service line at Snippet into a scalable practice that we deliver on the same lean team. No new hires. New revenue.
Internal tools across the agency
We have shipped internal tools for keyword clustering, content briefing, outreach prospecting, traffic anomaly detection and reporting. Each one a small operational lever. Together they are the reason the agency runs the way it does.
What an engagement looks like
It starts with a conversation. Not a discovery call template. An actual chat about what you are trying to do, what you have already tried, and where the friction is.
If we both think there is something there, the engagement usually moves through three phases.
Diagnose
A short, focused audit of your operation. Where can AI replace process? Where can it not? What is your real moat, and how is it eroding? Where would I start if it were my business?
Build
My team and I build the agentic systems and internal tools that compress the work. We ship in weeks, not months. You see output as we go.
Defend and extend
Once the offense is shipping, we focus on the moat. The work that takes you from “we use AI” to “we are defensible because of how we use it.”
Who this is for
Agency owners scaling past the point where hiring solves the problem. Lean founders trying to do more with the team they have. In-house heads of growth or marketing being asked to deliver more with the same budget. Operators who suspect they could be running leaner with the right systems.
If you are looking for a strategy deck and a quarterly retainer to talk about AI, I am not your person. If you want to ship the thing, I am.
Want to talk?
Tell me what you are trying to do. I will tell you whether I am the right person, what an engagement looks like, and what it would take.