Get found in Google AND ChatGPT.
Search has changed. I help founders and growth leads build a strategy that gets them found wherever the question is being asked.
SEO did not die. It diffused.
Your customers now find brands through Google, ChatGPT, Perplexity, TikTok, YouTube and Reddit. The strategy that worked in 2020 does not work in 2026. Whatever the acronym, SEO, AEO, GEO, LLM optimisation, the goal is the same. Be the answer your customer finds.
I take a small number of strategic search engagements each year. The kind of work where founders want my brain on a hard problem, not a content factory churning out blog posts.
What this covers
The work spans every surface where your customer might be searching.
Google, still
SEO is not dead. It is the foundation. Site architecture. Content clustering. Technical health. Internal linking. The boring infrastructure that lets every other channel work. Most “AI search” problems are still a Google problem underneath.
AI answer engines
ChatGPT, Perplexity, Google's AI Overviews, Claude. These now answer a growing share of the questions your customers used to type into Google. Getting cited inside those answers is the new visibility. It is a different game than blue-link SEO. I help operators build content and structure that gets picked up. My own articles have started getting cited inside AI assistant answers. I know what works because I have done it for myself, not just for clients.
Reddit, YouTube, TikTok
These platforms are search engines too. They index different content with different rules. Snippet pioneered search optimisation across them as part of what we now call Search Journey Optimisation. I bring that strategic thinking to your business.
Diagnostics and recovery
Traffic drops. Algorithm changes. Penalties. AI Overviews stealing your clicks. I diagnose what happened, what to do about it, and how to make sure it does not happen again.
How this works alongside Snippet Digital
For full execution, my agency Snippet Digital handles the work. They pioneered Search Journey Optimisation, build the SEO tools other agencies rely on, and run lean with agents doing the heavy lifting. Recent results include a 490% lift in organic traffic for AllClinicalTrials in six months, a 1,000% increase in organic visibility for Universal Containers in twelve, and a Reddit-led search programme that surfaced thousands of hidden keywords for Symphonic MD. If you want the doing as well as the thinking, that is the path.
The engagements I take personally are strategic. Diagnostic. Advisory. The hard problems that need a brain on them rather than hands.
Who this is for
Founders and growth leads dealing with site architecture decisions on a complex product. Marketing teams figuring out the AI Overviews era. Operators recovering from a traffic drop. Companies whose existing SEO agency cannot tell them what to do about ChatGPT.
If your situation is "we need more blog posts", you want Snippet. If your situation is "we need a search strategy that holds for the next five years", that is where I come in.
What an engagement looks like
It starts with a conversation. Tell me what you are trying to do, what you have already tried, and where the friction is.
If we both think there is something there, the engagement usually moves through three phases.
Diagnose
A focused audit of your current search position across Google, AI assistants, and the platforms your customer actually uses. Where you rank. Where you do not. What is driving it.
Strategy
A specific plan for the next twelve months. What to build. What to fix. What to ignore. Where to hand off to Snippet for execution.
Advisory through delivery
I stay in the loop while you, your team, or Snippet execute. Monthly or quarterly checkpoints. Course-correct as the search surfaces keep changing, which they will.
Want to talk?
Tell me what you are trying to do. I will tell you whether I am the right person, what an engagement looks like, and what it would take.