Founder · Builder · Speaker
From a Scottish roadside to AI agents.
Thirteen years building businesses on the internet, and a fairly colourful route to the start of it. This is the longer version.
I co-founded UK Roller Shutters in 2013 and grew it to £2.5 million in turnover. In 2020 I co-founded Snippet Digital with Suganthan Mohanadasan, now a seven-figure SEO agency. In 2021 we co-founded Keyword Insights, a SaaS used by hundreds of agencies and in-house teams like eBay and Shopify.
Today I run Snippet on a much smaller team than this work would normally need, using an agentic operating system we built ourselves. I help other operators rebuild their businesses the same way. I speak internationally on agentic AI and modern search. I write often. I am Scottish, and I am in London.
Where I come from
I was born in Scotland, somewhere along the A96 on the way to Aberdeen. I am told it was not a comfortable journey for my mother, and that my father collected a speeding ticket or two along the way. The Scottish thread has stayed with me ever since.
Life did not get any less colourful from there. I have lived and worked all over the world, including Italy, the United States and Australia. It taught me two things: how to work with very different kinds of people, and that I am happiest near a beach.
I studied Archaeology and Ancient History at the University of Nottingham. A humanities degree with a scientific spine. It taught me how to write persuasively, and how to use data to test an idea rather than guess at it. I did not know it at the time, but that is most of the job in digital marketing, which done properly is a science.
My first job out of university was a high-pressure, target-driven sales role in London. It was not for me, but it taught me a great deal about selling, and about the psychology of why people buy.
Then I left to start a company with a friend. That company was UK Roller Shutters, and it is where the rest of this story begins.
What I have built
Across the next decade I co-founded three businesses, each in a completely different market, and learned the rest of the craft by doing it.
UK Roller Shutters was the first. A service company I helped grow to £2.5 million in turnover in four years, exporting to over twenty-three countries, almost entirely on the back of digital marketing I taught myself with no training and no team to delegate to.
That work pulled me into search full time. I co-founded Snippet Digital with Suganthan Mohanadasan and took it to seven figures, then we spun our own internal tooling out into Keyword Insights, the SaaS now used inside teams like eBay and Shopify.
When agentic AI became real, I did not write thinkpieces about it. I rebuilt Snippet from the inside, and that work has become an offering in its own right. The full story of each business lives on the ventures pages.
What I am obsessed with now
Three things, currently.
Agentic systems for service businesses.
Most agency work can be replaced by agents. The job is figuring out which work, in what order, with what guardrails. I am running the experiment inside Snippet so other operators can shortcut to the same answer.
Search visibility in the LLM era.
SEO did not die. It diffused. Customers now find brands across Google, ChatGPT, Perplexity, TikTok, YouTube and Reddit. The strategy that worked in 2020 does not work in 2026. I write and speak about this constantly.
Building a leaner business than I thought possible.
I used to think a seven-figure agency needed twenty-five people. Mine needs a fraction of that. I do not know where the numbers stop.
On stage and in print
I speak internationally on agentic AI, modern search, and the operational craft of building an AI-native services business. brightonSEO. MozCon. SearchLove. Plus other stages across the UK, the US and Europe.
I am a regular podcast guest, where the conversation tends to get into the back-of-house of how these businesses actually run, the parts that do not make it into the case study.
I write at andy-chadwick.com/insights. Some of those pieces have started getting cited inside AI assistant answers when people ask about hub-and-spoke content, topical clustering, and how search is changing. That is, increasingly, what visibility looks like now.
Selected experience
- Co-Founder Keyword Insights 2021 to present
- Co-Founder Snippet Digital 2020 to present
- Founder, SEO Consultant Andy Chadwick Limited 2019 to present
- SEO Senior Account Manager Croud 2019
- SEO Account Manager Croud 2018 to 2019
- Co-Founder & Digital Marketing Director UK Roller Shutters 2013 to 2018
What people say
I have known Andy for some time. I discovered him through the Traffic Think Tank Slack channel. He is probably one of the smartest marketing guys I have ever worked with. Hands down. His ability to learn anything quickly, and slow complex problems down, really sets him apart from many others. He is also a fantastic person to work with.
Andy is one of the most intelligent people I have ever worked with. There are no limits to the dedication he shows, not only to the clients and his own work, but also to improving the quality of work that everyone around him does. I always walk away from conversations with him totally blown away. If I was given the chance again, I would work with Andy in a heartbeat.
Andy did a great job on a content audit project I needed expert help on. He quickly assessed the situation, came up with some recommendations, and then overdelivered on what he promised. Andy is easily one of the best SEOs I have worked with. I have already referred a couple of close friends as clients.
We were trying to build something completely new, and that made SEO incredibly difficult. How do you rank for something people do not even know to search for? Andy and the team cracked it. In just five months we saw a 300% increase in visibility, more than doubled our backlinks, and our domain authority shot up by over 450%, all without chasing PR.
Want to work together?
Whether you are an operator looking to rebuild your business with agents, a founder thinking about search visibility, or an editor, podcaster or conference organiser, the fastest way through is the contact page.