Founder · Builder · Speaker

Selected client work.

Real numbers from real businesses. Across SEO, search, and operations.

Through Snippet Digital, the agency I co-founded, I have led search and growth work for some of the biggest names in tech, content and commerce. Two streams, below.

Stream one

SEO and Growth

The work we are best known for. Multi-platform search strategy, technical SEO, content systems, recovery work, and the occasional honest "do not do this" call.

AllClinicalTrials

490% organic traffic in six months

A health-tech platform connecting patients with clinical trials. Standing out in digital health, where trust and visibility decide everything, looked impossible. We built the SEO foundation that took them from invisible to category-defining in half a year.

Read the full case study

Universal Containers

1,000 to 13,000 monthly visitors

A thirty-year-old shipping container brand whose online presence had not kept pace with its trade reputation. We led a full-site SEO transformation including a rebuild and rebrand. Organic visibility grew by over 1,000% in twelve months.

Read the full case study

Symphonic MD

Thousands of hidden keywords through Reddit

A new skincare brand with zero domain authority against the giants of the category. We used a non-Google search strategy that surfaced the demand the incumbents could not see, and built a content programme around it.

Read the full case study

NextEvo Naturals

Topical clusters in a saturated CBD market

An ecommerce CBD startup penetrating one of the most competitive niches on the internet. We used our proprietary keyword clustering to target top-of-funnel demand the incumbents had missed. Visibility followed.

Read the full case study

Zerodown

110% organic traffic via a cannibalisation fix at scale

A US real estate platform with several million pages. Crawlability and indexation were failing on the folders that mattered most for revenue. We restructured the architecture and clustering at scale, lifting organic traffic by 110%.

Read the full case study

LiveWell & Fully

Why we told them not to focus on SEO

A purpose-driven organisation helping women support their adult children through addiction and mental illness. Our OCF analysis showed search demand was not where their customers were finding them. We told them so, and helped them invest in the channels that were.

Read the full case study

Cloud Security Partners

A clear path to SEO growth through OCF

A specialist cybersecurity consultancy unsure search was even the right channel. Our OCF analysis gave them clarity on where they should and should not invest. Visibility followed once they did.

Read the full case study

See more case studies on snippet.digital

Stream two

AI and Operations

The work I do through the AI Transformation practice. Internal tools, agentic operating systems, and the unglamorous middle that makes lean teams possible. The client work here is still shipping and will appear as engagements complete. For now, the internal work inside Snippet is the strongest proof I can show.

Snippet's agentic OS

An agency running on agents

Snippet runs today on an agentic operating system we built ourselves. It handles the workflows that used to need three or four people each. New hires plug into a system that already runs. The same work, on a much leaner team than this would normally need.

Read about the Snippet rebuild

ThreadCraft

A new service line, no new hires

The internal Reddit marketing system Suganthan and I co-built. It turned a new service line into a scalable practice we deliver on the same lean team. No new hires. New revenue.

Read about ThreadCraft

On the record