Keyword Insights.
Built because spreadsheets were too slow. Now used by hundreds of agencies and in-house teams like eBay and Shopify.
How it started
In April 2021, Suganthan and I co-founded Keyword Insights. It came out of our own internal tooling at Snippet.
We were doing a lot of keyword research. Hundreds of thousands of keywords a month. Spreadsheets were too slow. The available tools clustered crudely, did not handle search intent well, and did not save us enough time to justify their cost.
So we built our own. Then we realised every other SEO and content team had the same problem. So we productised it.
What it does
Keyword Insights clusters thousands of keywords by SERP similarity, identifies search intent at scale, and generates content briefs automatically. The kind of work that used to take weeks of a content team's time now happens in minutes.
It does the boring infrastructure of modern SEO. The kind of work that compounds across an organisation. The kind of work that, when done well, is invisible.
The product has expanded since 2021 to cover the full content workflow. Topic discovery. Cluster planning. Brief generation. Cannibalisation diagnostics. And, increasingly, the structural work that gets content cited inside AI assistants.
Who uses it
Over a thousand SEO and content teams. From solo consultants to enterprise in-house teams.
Some names you may recognise: eBay, Shopify, plus hundreds of other agencies and in-house teams across SaaS, ecommerce, publishing, and consumer brands.
The numbers
- Bootstrapped, fully profitable, and growing.
- Helped clients grow organic traffic by 288% on average.
- We ship new features almost every week.
What people say
Andy introduced me to a new keyword categorisation tool that he and his team built and during the walkthrough I was amazed. It is a game changer in the world of e-commerce SEO. If you hire Andy, you will not be disappointed.
Andy is a deep thinker who can solve the most complex problems and break them down into actionable steps. You see him shine with the innovations he has brought to topic clustering at scale via Keyword Insights.